Cheng Pin Lee

Cheng Pin Lee currently serves as the E-commerce - CRO Experimentation Team Lead & Operations Manager at Convx Asia, where responsibilities encompass key account management and optimization efforts to enhance client success. Previously, Cheng held the position of Senior CRO Specialist & Operations Lead, focusing on Conversion Rate Optimization and sales funneling for revenue growth. At Z21 Studio, significant contributions were made as a Senior CRO Specialist and Performance Marketing Specialist, emphasizing e-commerce strategies and advanced data analysis. Cheng's experience includes a role as a Junior Specialist in SEO at Artefact and earlier positions with the Hong Kong Trade Development Council, which involved coordinating trade promotion and networking events. Educational background includes completion of the Pure Science Stream at Victoria Institution.