Dolly Predovic is the founder and CEO of Career Paths, an Italian consulting company operating in the field of education. After 20 years as Professor of Corporate Finance at Bocconi University, she ended her academic career as the Director of the Master programme in Corporate Finance. In 1990 she was instrumental in the planning and realization of Bocconi University’s first international MBA, which then opened the doors to the internationalisation of the university. She later held the positions of Director of the International Executive Education Division and Professor of Corporate Finance and Valuation for the MBA. She has published a number of papers and books, in particular on topics of valuation with a focus on brand valuation.