Vince Calez

Vince Calez is an accomplished marketing professional with extensive experience in digital brand strategy and e-commerce. Currently serving as the Director of Customer Acquisition at Zak Designs since October 2022, Vince specializes in lifecycle, influencer, and affiliate marketing, focusing on key performance indicators such as CVR, CAC, ROAS, and LTV. Previous roles include Director of Digital Brand Experience at Rocky Brands, Inc., where Vince oversaw marketing and P&L for three successful DTC e-commerce sites, and Director of E-commerce at Barnie's Coffee & Tea Co., where Vince successfully doubled revenue and improved EBITDA margin. Vince's career began at Tupperware Brands, where leadership in digital marketing led to the company's first $10M+ revenue year, complemented by earlier experience in web content and analytics at Baker's Gas & Welding Supplies. Vince holds a Bachelor of Business Administration in E-Commerce and Information Systems from The University of Toledo.