Lisa Katharina M. Riedmann

Lisa Katharina M. Riedmann has extensive experience in the fashion and beauty retail sector, currently serving as Senior Buyer & Unit Lead for Beauty at Zalando since September 2015. Riedmann has successfully led teams in acquiring new brands and launching key products such as Sol de Janiero and Sunday Riley. Previous roles at Zalando include Senior Buyer & Unit Lead for Lingerie and Beachwear, where Riedmann developed cross-category strategies and introduced period panties to the market. Earlier career experiences include positions as Online Fashion Editor at ISA GmbH, and various roles within Luxodo and Unger Fashion, which involved fashion styling, product descriptions, and sales. Riedmann holds educational credentials from Akademie JAK, University of the Arts London, and Alpe Adria Universität Klagenfurt.