Zarraffa's Coffee
Emma Bain possesses extensive experience in brand marketing, communications, and public relations. Since May 2008, Emma has held multiple roles at Zarraffa's Coffee, including Consultant for Commercial, Strategic & Public Relations, Strategic General Manager, Head of Marketing, and Group Corporate Communications, Brand Marketing & PR, focusing on partnerships and communication strategies for the group of companies. As Managing Director of M10 Collective since 2003, Emma oversees brand marketing and promotional activities. Previously, Emma served as Publicity and Promotions Manager at Village Roadshow Theme Parks from 2000 to 2003 and worked as Marketing Coordinator at AMP Shopping Centres from 1997 to 2000. Emma earned a Bachelor of Arts in Communications, with a focus on Print and Broadcast Journalism and Writing, from Griffith University between 1995 and 1999.
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Zarraffa's Coffee
Zarraffa’s Coffee was founded in 1996 by Kenton and Rachel Campbell. The company is proudly 100% Australian owned with its head office based on the Gold Coast. Zarraffa’s (pronounced Za-raff-as) comes from the Arabic word ‘Zarafa‘ which means ‘Giraffe’ and the Masai Giraffe typically inhabits the savannahs of Kenya and Ethiopia, the origin of coffee. From a single store in Southport on the Gold Coast, the Zarraffa’s Coffee business has evolved into an award-winning enterprise, now serving customers in over 80 locations across Queensland, Western Australia and New South Wales. Leading the way in retail coffee innovation Zarraffa’s Coffee developed its popular drive thru store concept in 2010, providing customers with quality coffee and added convenience. The company’s expansion to the West Coast in 2012 enabled Zarraffa’s to introduce its unique blend of coffee to a whole new region of coffee lovers. The company now operates its network of stores in shopping centres, strip malls and drive thru locations on both sides of the country, with expansion planned in these key geographical areas in the coming years. Zarraffa’s Coffee has fostered a culture where everyday customers can access great coffee and be a part of this Australian success story. By joining the Zarraffa’s Z Card® loyalty program loyal customers or ‘Zarraffites’ are rewarded, educated, communicated to, nourished and hopefully inspired in their day-to-day. At Zarraffa’s the commitment to product, service, freshness, convenience and a genuine love of coffee, is what makes the Zarraffa’s Coffee experience – just like its namesake the Masai Giraffe – ‘head and shoulders’ above the rest. To view store locations, visit: zarraffas.com/our-stores/ To find out about franchising opportunities visit: zarraffas.com/franchising/ Contact us: zarraffas.com/contact/