Catherine Rodriguez

Catherine Rodriguez Escallon is an accomplished marketing professional with extensive experience in growth marketing and brand management. Currently serving as a Growth Marketing Specialist at Allstream since June 2021, Catherine leads the planning and execution of integrated marketing campaigns aimed at customer acquisition and retention. Previous roles include Account Coordinator at Think Shift, where Catherine managed high-volume client communication and personalized marketing strategies, and Marketing Supervisor at Organizacion Corona, where Catherine spearheaded rebranding efforts for major product lines. Earlier experience includes positions as a Senior Marketing Analyst at Saint-Gobain Abrasives, where Catherine executed successful marketing initiatives and events, and as a Marketing Assistant at Baker McKenzie, supporting corporate events across Latin America. Catherine holds several qualifications, including a specialization in Digital Marketing from the University of Illinois Urbana-Champaign and a Bachelor of Business Administration from Universidad del Rosario.