Preston Fry

Preston Fry is a seasoned expert in commercial strategy and analytics with extensive experience in various leadership roles across multiple industries. Currently serving as a Senior Advisor in Channel Strategy & Programs at Zebra Technologies since July 2024, Preston previously held the position of Director of Commercial Strategy & Operations Analytics at Wiley, focusing on global market analysis and strategic planning. At Diageo, significant contributions were made as Manager of Commercial Analytics, providing strategic recommendations and leading a sales strategy that resulted in substantial revenue growth. Other notable roles include Business Operations Manager at Dyson, Market Analysis Manager at TomTom, and various analytical positions at UMB Bank, showcasing a strong background in sales strategy, analytics, and process improvement. Preston holds a Bachelor of Arts in Psychology from the University of Missouri-Columbia and an MBA from Park University.