Rory McGurk

Rory McGurk has a diverse work experience spanning various industries. Rory'smost recent role is as a Senior Performance Marketing Manager at Zeelo, where they lead the performance arm of the global marketing department in the transportation sector. Rory is responsible for inbound campaigns, SEO, CRM management, lead/demand generation, pipeline management, and optimizing the route to revenue.

Before joining Zeelo, Rory was a Global Growth Marketing Manager at BlueOptima, where they headed the acquisition arm of the global SaaS marketing department. Rory'sresponsibilities included ABM management and implementation, inbound campaigns, SEO, CRM management, and lead/demand generation.

Prior to that, Rory worked as a Marketing Executive at Systech, a global construction consultancy. Rory reported directly to the Global Marketing Director and managed the business's growth projects in the UK, Americas, and Australia. Rory also oversaw marketing teams in Canada and Australia.

Rory's earlier experience includes working as a Digital Marketing Coordinator at TOMD, a mid-sized marketing firm, where they executed campaigns for clients across various platforms and managed web accounts. Rory also worked as an Administrator at Life Environmental Services, where they handled client communication, account organization, and achieved sales targets.

Rory began their career as an intern at Paris Smith LLP and Credit Suisse in 2015 and 2012, respectively.

Rory McGurk attended the University of Southampton from 2013 to 2016, where they earned a Bachelor of Science degree in Politics & International Relations. Prior to that, they attended The Bishops Stortford High School from 2007 to 2013, but no specific degree or field of study is mentioned. In addition to their formal education, Rory obtained a certification in Inbound from the HubSpot Academy in October 2021.