Hanzel Lacida (He/Him)

Hanzel Lacida is a distinguished Google Ads expert with over ten years of industry experience, specializing in PPC advertising, ad strategy development, and analytical reporting. Renowned for his profound knowledge in managing Google Ads, Hanzel excels in crafting strategies that boost online visibility and significantly increase traffic for businesses.

Hanzel has orchestrated extensive advertising campaigns, achieving a remarkable Return on Ad Spend (ROAS) of 744%, which has translated into significant revenue increases through targeted ad expenditures. His expertise extends beyond Google Ads to include proficiency with YouTube Ads, Meta Ads, Google Tag Manager, Google Analytics, Google Merchant Center, and WordPress. Furthermore, Hanzel is adept in project management, utilizing tools such as ASANA, SLACK, and Monday.com to optimize operations and enhance team collaboration.

Under his leadership at ZELDIGITAL, Hanzel has driven growth and boosted sales for e-commerce businesses, particularly those leveraging Shopify, demonstrating his commitment to advancing digital marketing strategies and business success.