David Latterman is a seasoned professional with extensive experience in product research and market analysis. Currently serving as the Senior Director of Product Research at ZenBusiness, David leads comprehensive research initiatives to align product offerings with customer desires. Previously, David held positions as Principal UX Researcher and Interim Head of UXR at Afterpay, where research focused on both merchants and consumers. David's background includes serving as Principal Quantitative Market Research Manager at Intuit and founding a quantitative market research firm, Fall Line Analytics. David has a robust academic foundation with degrees from Bowdoin College, the University of North Carolina at Chapel Hill, and the University of California, Berkeley.
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