Caitlin Malone

Caitlin Malone currently serves as the Executive Vice President of Data & Analytics at Publicis Alchemy, a Zenith initiative for Eli Lilly, since April 2022. Previously, Caitlin held several leadership roles at Initiative from September 2017 to April 2022, culminating as Senior VP, Group Director of Insights & Analytics, where responsibilities included leading analytics for various high-profile clients such as Carnival Cruise Line and Boeing. Prior experience at Nielsen from 2011 to 2017 involved roles such as Client Director and Associate Client Director, focusing on marketing effectiveness for major brands like Kraft Heinz and SC Johnson. Caitlin began a career at Nielsen Claritas, specializing in segmentation and targeting solutions for clients in the telecom and energy industries. Educational qualifications include an MBA in Marketing Management from Northwestern University's Kellogg School of Management and a BBA in Marketing from the Wisconsin School of Business.