Sarah Newcome

Sarah Newcome is an accomplished professional with extensive experience in data analytics and audience segmentation. Currently serving as Associate Director of Data & Platform Solutions at Zenith since April 2024, Sarah specializes in audience segmentation strategies, CRM enablement, and eCommerce market research. Prior to Zenith, Sarah worked at Interpublic Group where roles included Manager of Audience & Research and Senior Analyst focusing on data-driven insights for leading insurance and beauty brands. Early career experiences include analyst positions in technology solutions, business intelligence, and clinical research. Academic credentials include a B.A. in Neuroscience and Behavior from the University of Notre Dame and a B.A. in Spanish Language and Literature from UPAEP.