Scott Walker

Scott Walker is the Senior Vice President of Investment Strategy at Zenith, a position held since January 2011, with a trajectory that includes roles as Vice President and Associate Director. Walker has led a team of six, managing media buys for high-profile clients, including notable campaigns for Nintendo during the 2018 Olympic Winter Games and various award shows. Experience encompasses competitive TV buying and innovative projects utilizing data analytics to enhance targeting effectiveness for clients such as Chase and CDC. Prior roles at Zenith and internships at Chubb Insurance and Sears Holdings contributed to a robust foundation in market research and media marketing, supported by a degree in Marketing from Ithaca College.