Vikram Shah is a seasoned digital media professional currently serving as Vice President of Digital Media Buying at Zenith since April 2024. With extensive experience at GroupM from January 2014 to April 2024, Vikram held multiple leadership roles, focusing on buying and trading partnerships and managing relationships with high-profile clients such as HUL, P&G, and Netflix. Prior to GroupM, Vikram was a Group Head at Ernst & Young, specializing in Marketing & Advertising Risk Advisory (Digital) and supporting brands across various sectors in the EMEIA region. Vikram's career began with roles in online marketing and analytics at Customer Centria Pvt Ltd and Bigadda.com, following an early position at People Interactive. Vikram holds a Bachelor of Commerce degree from K.J. Somaiya College of Commerce.
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