Alyssa Montes is an accomplished marketing professional with extensive experience in loyalty and retention management, currently serving as the Senior Loyalty & Retention Manager at Zenni Optical since August 2022. Throughout a diverse career, Alyssa has held key positions such as Senior Loyalty Revenue Manager at Road Runner Sports, Loyalty and Credit Card Manager at Boot Barn, and Digital and Email Marketing Manager at Targus. Previous roles also include Director of Marketing at Branded Online and Email and Social Marketing Manager at Rakuten.com. Alyssa's foundational experience in marketing began at Wet Seal, Inc. and includes roles in mortgage marketing. Currently pursuing a Master of Business Administration from California State University, Monterey Bay, Alyssa also holds a Bachelor’s degree in Business Administration with a concentration in Marketing from Cal State Fullerton.