Jasmine Reid

Jasmine Reid is a Senior Research and Insights Analyst at Zenni Optical, where leadership of strategic UX and consumer insights research projects is a key responsibility. With a substantial background in user experience research, Jasmine has developed and implemented research strategies to enhance B2C sites, collaborated across various departments, and built an internship program to support early-career researchers. Additionally, Jasmine operates as a visual artist, showcasing mixed-media works. Previous roles include a Qualitative Research Assistant at the Smithsonian Museum of American History, a User Experience Research Intern at NewsBreak, and ethnographic research conducted during the Ph.D. tenure at Stanford University, where a focus on community attitudes in South Africa was achieved through extensive qualitative methodologies. Educational achievements include a Ph.D. in Archaeology, an MA in Anthropology, and a Bachelor's in Anthropology and African Studies, all from prestigious institutions such as Stanford and Yale.