Abby Bakersmith

Abby Bakersmith is a seasoned marketing professional with extensive experience in digital and influencer marketing. Currently serving as Vice President of Digital & Influencer Marketing at Zeno Group, Abby has previously held key positions including Head of Product Marketing and Growth at Happy Health, Senior Director and Head of Marketing & Strategy at Social Studies, Inc., and Director of Strategic Brand Partnerships at Unibail-Rodamco-Westfield. Additionally, Abby has worked as a Freelance Influencer Brand Partnerships consultant. Abby holds a Bachelor's degree in Integrated Marketing Communications from the University of Mississippi and has further academic experience at Kingston University.