Sabrina Friedman Crider

Sabrina Friedman Crider has a strong background in strategic communications and brand marketing. Sabrina has been working at Zeno Group since 2013, where they serve as the Executive Vice President, Consumer + New Business Development. In this role, they are responsible for driving strategic communications, engaging activations/events, and top-tier media relations for various clients.

Prior to their current position, Sabrina worked at FleishmanHillard from 2009 to 2013 as the Senior Vice President, Brand Marketing + Global Co-Chair, Word of Mouth Practice. In this role, they led social influence and integrated communications strategies for notable brands such as Papa John's Pizza, Boston Market, and AT&T Interactive.

Before their time at FleishmanHillard, Sabrina held a role at KAYAK as the Vice President, Corporate Communications, SideStep (acquired by Kayak) from 2006 to 2008. Sabrina directed global communications strategy for SideStep, TravelPost, TripUp, and related Facebook applications.

Sabrina's career began at Yahoo, where they worked as a Senior Public Relations Manager from 2002 to 2006. Prior to that, they served as an Account Executive at FleishmanHillard from 2000 to 2002. In these roles, they handled day-to-day account responsibilities, media relations, and worked with strategic partners such as Pepsi, Sony, and Sprint.

Throughout their career, Sabrina has demonstrated expertise in communications strategy, campaign development, and media relations for a wide range of clients and industries.

Sabrina Friedman Crider completed their education at three institutions. Starting in an unknown year, they attended Canyon High School, where they did not pursue a specific degree or field of study. Following that, they attended the University of Missouri-Columbia from an unknown start year until the year 2000. At this institution, they earned a Bachelor of Journalism degree. Most recently, Sabrina enrolled in the Disruptive Strategy program at Harvard Business School, which they completed in 2021.