Alba di Nolfi

Alba Di Nolfi has a varied work experience spanning over two decades. Alba currently holds the position of Head of Strategic Franchise Self Care & Consumer Health at Zentiva, starting in 2023. Prior to that, they worked at Bayer Consumer Health, where they held multiple roles, including Head of Marketing and Category Head for various segments such as Nutrition, Upper Respiratory, Allergy, Pain, Derma&DH. Alba was responsible for strategic portfolio management, digital transformation, team re-organization, and improved marketing and media costs efficiency. Alba also had experiences at Bayer HealthCare as a Marketing Manager and Group Product Manager, and at Roche as a Group Product Manager. Before entering the corporate world, they engaged in research activities as a Research Assistant at the Università Commerciale 'Luigi Bocconi'.

Alba Di Nolfi has a diverse education history. Alba completed their secondary education at Liceo Scientifico "E. Majorana" from 1983 to 1988, earning their secondary school certificate. In 1988, they attended Università Bocconi and studied economics, obtaining a degree in economics in 1995. In 2014, Alba participated in the Bayer Master Class Program, where they focused on Shopper Insights, Innovation, Integrated Marketing Communication, and Brand Architecture. Alba completed the program in 2016, earning the Marketing Excellence Master Class Graduate certification. Alba also participated in the Circus Street Digital Training Program from 2018 to 2020, specializing in Digital Communication and Media/Multimedia. Recently, in 2021, they completed the Agile Coach program at Bayer BootCamp, focusing on Change Management and Digital Way of working. Alba has further expanded their knowledge and skills with various certifications, including Introduction to ESG, Engage.Shape.Perform. - Leader@Bayer Program, The Business of Creativity, Digital Disruption Program, Digital Transformation Bootcamp, Mindfulness & Loving Kindness Teacher Training, BHC Marketing Excellence Master Class, Traditional Kung Fu Level III Instructor, Learn to Lead II, MBSR-Mindfulness Based Stress Reduction program, and Kung Fu Chang Level III Instructor.