Vaidika Parashar

Vaidika Parashar currently serves as the Head of Internal and External Communications at Zepto, starting in May 2024, and is dedicated to crafting impactful narratives that connect and engage audiences. Prior to this role, Vaidika held positions in External Affairs at Games24x7 from May 2023 to May 2024, focusing on stakeholder management and purpose marketing. Vaidika's extensive experience in communications includes serving as Communications Head and Communications Manager at Zomato from July 2019 to May 2023, as well as a series of roles at Zeno Group from May 2015 to July 2019, where responsibilities spanned from Account Executive to Account Manager. Vaidika began the professional journey as an Editorial Intern at Bennett Coleman and Co. Ltd. in 2012, contributing to the copy-editing and fact-checking of Jaipur Times. Academic qualifications include a Master’s Degree in English Journalism from the Indian Institute of Mass Communication and a Bachelor of Arts with Honours in English Literature from Delhi University.