Hema Vara

Hema Vara currently serves as VP Program Management & Global Accounts at Zeta Global, overseeing a significant CRM international client account and an operational team of 80 in Prague. Hema's responsibilities include full P&L oversight, contract renewals, and fostering client partnerships while co-chairing Zeta's global Women’s initiative. Previous roles include Head of Implementation and Head of Technical Services EMEA at Cheetah Digital, where Hema managed project teams and client relations, and Director of Project Management at Epsilon, focused on new business opportunities and project execution. Prior experience includes project management positions at British Airways and Barclays Wealth, with a strong foundation in financial management. Hema holds a degree in Business Studies with Marketing Management from The University of Salford and is a certified Prince2 practitioner.