Lauren Feid

Lauren Feid is a seasoned sales professional with extensive experience in the beverage and consumer goods industries. Currently serving as the Senior Director of Sales at Zevia since January 2022, Lauren previously held significant roles at Red Bull from 2011 to 2022, culminating as Senior Key Account Manager, where responsibilities included developing annual Customer Marketing Agreements and managing budgets. At Red Bull, Lauren also served as Distributor Partner Manager, focusing on strategic business planning and performance tracking for distributor organizations. Earlier experience includes roles at The Hershey Company, starting as Retail Sales Representative and advancing to District Sales Supervisor, where Lauren led a team to achieve sales goals and developed strategic programs. Lauren holds a Bachelor of Science in Business Administration/Management from Lebanon Valley College.