Sidney Haider

Sidney Haider is the founder and Senior Vice President of AddOnAuto, as well as Mergers and Acquisitions for Reynolds and Reynolds.

An inventor with a deep understanding of the automotive industry and a different way to look at and approach solutions, Haider founded AddOnAuto – the leading digital platform for marketing and selling vehicle accessories – in 2006. AddOnAuto enabled dealerships to tap into a profit center they didn’t even realize they were missing out on. Haider then joined Reynolds as Vice President when it acquired AddOnAuto in 2014.