Ivy Zhang

Ivy Zhang has over 8 years of work experience in the hospitality industry. In 2012, they began their career as an Account Executive at the Sanya Hainan Resort Hotel. In this role, they were responsible for the overseas market performance and channel development, including travel agency market and online OTA. Ivy also developed policies for the overseas online channels. In 2015, Ivy moved to the Sanya Hainan Select Hotel & Sanya Hainan Jiale Hotel as an Online Distribution Manager. In this role, they developed and maintained the overall OTA performance of the two hotels, as well as the digital marketing. Ivy was also responsible for developing and maintaining the two hotels in the North China travel agency market and formulating the annual and periodic sales strategy of the online market. In 2016, Ivy joined Booking.com as an Account Executive. In this role, they formulated phased and annual strategies for city/provincial markets driven by data analysis. In 2019, Ivy became an Account Manager & Business Developer at the Shenzhen Flyer Electronic Business Co., Ltd. In this role, they negotiated business cooperation and signed agent operation cooperation for large single hotels in the industry and Fliggy Flagship Store. Most recently, in 2020, Ivy joined Zhiketong Direct as a Key Account Manager. In this role, they formulated annual performance target and implementation plan for WeChat Mall.

Ivy Zhang attended Harbin Normal University where they earned a Bachelor's degree in English Language and Literature.