Keith Hamilton

Keith Hamilton is an experienced media executive with a career spanning over 25 years. Currently serving as Senior Vice President Media Director at Zimmerman Advertising since April 2025, Hamilton has also held roles such as Vice President, Media Director at Fusion92 and previously at Zimmerman Advertising, where responsibilities included managing a team in developing targeted media strategies for major clients like AutoNation. Before that, Hamilton accumulated extensive experience at GTB, where leadership included managing cross-channel strategies for Ford and launching the FordPass mobility app. With a background that includes significant positions at GM Planworks, Campbell-Ewald, and other prominent agencies, Hamilton has consistently excelled in media planning and strategy across various organizations and campaigns. Hamilton holds a Bachelor's Degree in Marketing/Advertising from Ferris State University.