Laura Diaz-Negron

Laura Diaz-Negron is a seasoned marketing professional with extensive experience in integrated media planning and strategic development. Currently serving as a Senior Integrated Media Planner at Zimmerman Advertising since November 2019, Laura has advanced through several roles within the company, managing plan implementation and collaborating closely with brand teams to achieve media goals. Previous experience includes a role as a CX Strategist at OOjEE App, focusing on market research and campaign development, and as an Experience Designer at The Human Factor, where brand strategies were developed for clients. Additional internships in diverse fields such as finance and marketing further enriched Laura's skill set. Laura holds a Master’s degree in Customer Experience & Innovation from IE Business School and a Bachelor's degree in Marketing from the University of Dayton.