Matthew Lorton

Vice President, Performance Media at Zimmerman Advertising

Matthew Lorton currently serves as the Vice President of Performance Media at Zimmerman Advertising since March 2023. Previously, Matthew held various positions at Brown Parker & DeMarinis Advertising from October 2019 to March 2023, including Associate Vice President of Digital Media and Digital Media Director. Prior experience includes roles at LendingUSA as Sr. Demand Generation Manager, DexYP as Sr. Paid Search Manager, and YP, The Real Yellow Pages® as Paid Search Manager. Additionally, Matthew contributed as a Contributing Editor for The Tasting Panel Magazine between 2014 and 2015 and managed a Starbucks location from May 2010 to January 2014. Matthew earned a Bachelor of Science in Marketing from Palm Beach Atlantic University.

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Zimmerman Advertising

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Welcome to the machine. The retail growth machine. Owned by Omnicom Group, Zimmerman Advertising is the leader in building national retail brands.


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