Zinata Inc.
Tony Martins is a seasoned consultant and leader in supply chain and transformation initiatives, currently serving as Principal Consultant at Zinata Inc. since September 2022. With a rich history of leadership roles including Founder of Múcua World and President of Tony Martins & Associates, Tony has dedicated over a decade to guiding organizations through Digital and Agile transformation, working with notable companies such as Investors Group, Lloyds Bank Group, and Pharmascience. Tony's impactful tenure at Pharmascience included revitalizing the supply chain operations, contributing to the company’s recovery from a backorder crisis. Tony's extensive expertise in strategic services in the pharmaceutical sector is further highlighted by previous roles at Halo Pharmaceutical, TEVA Canada, and ratiopharm Canada. Education includes a Bachelor of Applied Science in Civil Engineering from the Technical University in Lisbon, Portugal.
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Zinata Inc.
Zinata was founded in 2011 by Noel Peberdy. His mandate was to help companies drive transformational change in their product value chain and critical business processes. Throughout his career, Noel observed many companies were struggling with common disconnects – within and between new product development, manufacturing and supply chain – resulting in huge complexity and waste. These disconnects represent some of the highest value opportunities for business improvement. This prompted him to create Zinata as an integrative product value chain improvement provider, to help manufacturers to achieve their goals. To bring it all to life, he sought out other like-minded and experienced managers who had been successful in driving change in large organizations. Together they formed Zinata.