Thirunaukarasu Balan

Thirunaukarasu Balan has extensive work experience in the field of marketing and communications. Thirunaukarasu currently holds the position of Senior Lead - Marketing & Communications at Zinnov, where they are responsible for planning, executing, and optimizing paid marketing campaigns. Thirunaukarasu also focuses on improving organic traffic and keyword rankings through SEO practices. Additionally, they implement Schema for webpages.

Prior to their current role, Thirunaukarasu worked at sa.global, where they held various positions. As an Assistant Manager - Digital, they managed digital initiatives from December 2021 to May 2022. Thirunaukarasu then served as an SEM Team Lead from April 2019 to December 2021, where they strategized and planned marketing campaigns for different regions and developed effective SEO and SEM strategies for in-house portals. Thirunaukarasu also defined the lead generation process, strategy, and execution plan for the organization. Before that, they worked as an SEM Specialist from February 2014 to March 2019, where they played a key role in developing and implementing SEO and marketing strategies, as well as managing marketing campaigns and analyzing performance reports.

Prior to joining sa.global, Thirunaukarasu worked at Vee Technologies as an SEO Analyst from June 2011 to February 2014. Thirunaukarasu also gained experience as an SEO Specialist at Advansys from June 2010 to June 2011.

Thirunaukarasu's early work experience includes roles at Acurus Solutions, where they worked as an AR-Caller from May 2009 to May 2010, and as a Junior Knowledge Associate from March 2007 to March 2008.

Overall, Thirunaukarasu Balan has a strong background in marketing and communications, with expertise in paid marketing campaigns, SEO, SEM, and lead generation.

Thirunaukarasu Balan began their education at Concord Matric Hr Sec School, Bargur, where they completed their Higher Secondary School of Education in the field of Computer Science and Engineering from 2000 to 2002. Following this, they attended Vel's Srinivasa College of Engineering and Technology from 2002 to 2006, where they earned their Bachelor of Engineering (B.E.) degree with a specialization in Computer Science.

In addition to their formal education, Thirunaukarasu Balan has also obtained two certifications in the field of digital marketing. Thirunaukarasu obtained the Advanced Google Analytics certification from Google in February 2022, as well as the Google Ads Display Certification, also from Google, in the same month and year.