Taylor Hill

Taylor Hill has a diverse work experience in the fields of analytics, digital marketing, and general management.

In their most recent role as a Senior Analytics Strategist at Zion & Zion, Taylor led stakeholder discussions and assisted clients in translating business objectives into website key performance indicators (KPIs) and goals. They produced analytics measurement plans for various digital properties and led technology and strategy solution engagements across multiple workstreams. Taylor provided consulting services, served as a subject matter expert for analytics, and managed multiple client relationships. Additionally, they trained clients on data access and utilization and created tracking strategies for multiple platforms.

Prior to that, as an Analytics Strategist at Blast Analytics & Marketing, Taylor set up analytics tools and provided prompt responses and training to clients regarding site analytics. They also created and maintained client documentation and recommended metrics and best practices for marketing campaigns. Taylor executed reporting and analytic tasks and supported various audits.

In the role of Digital Media at Defero, Taylor assisted in developing and executing digital marketing campaigns for multiple clients, including successful influencer marketing campaigns. They also scheduled and posted content on social media platforms and wrote compelling copy for posts, ads, and email campaigns. Taylor reported monthly on campaign performance using Google Analytics and other social media tools.

During their time as a Marketing Specialist at Cassette Optics, Taylor managed social media accounts and email marketing campaigns, optimized posting schedules, and developed creative content using Adobe Creative Suite.

In their early career, Taylor served as a General Manager at Frozen Dessert Supplies, where they managed multiple teams and oversaw daily operations, including online store management, production, shipping, and customer service. They also held the role of Customer Solutions Manager, managing a team and handling orders, customer relations, and sales strategies.

Overall, Taylor Hill has demonstrated expertise in analytics, digital marketing, and general management throughout their work experience.

Taylor Hill attended Brigham Young University - Idaho from 2015 to 2019, where they obtained a degree in Communication with a focus on Public Relations/Visual Media. In addition to their college education, Taylor Hill has also obtained several certifications. They have a FullStory - Partner Fundamentals Certification from the institution FullStory, which they obtained in January 2023. Taylor Hill also completed Mixpanel Training in September 2021. In April 2020, they obtained two certifications from Quantum Metric University, one as a Business Analyst and another as Fundamentals. They obtained an SEO Basic Certification from Moz in February 2019. They also have a Google Analytics Certified obtained in July 2020, an Email Marketing Certification from HubSpot Academy obtained in March 2019, a Social Media Certification from HubSpot Academy obtained in March 2019, and an Inbound Certification from HubSpot Academy obtained in February 2019.