Craig Dufficy

Craig Dufficy currently serves as the Director of Merchant Optimisation at Zip Co, where responsibilities include enhancing payment solutions for the online retail sector since May 2015. Previously, Craig held multiple leadership roles at Zip Co, including Director of SMB Sales ANZ and National Sales Manager. Prior experience includes serving as National Account Manager - Consumer at FlexiGroup Limited and National Sales Manager at both Lombard Finance and Once Credit. Craig began a career in operational management as Operations Manager for International Acceptance Pty Limited in Australia and New Zealand from 2002 to 2007, demonstrating a strong background in sales and financial services.