Lauren Serrano

Senior Manager, Product Marketing at Zip

Lauren Serrano has a diverse work experience in marketing and communications. Lauren currently holds the position of Senior Marketing Strategy & Operations Manager at Zip Co, where they are responsible for developing marketing strategies and overseeing operations. Prior to this, they worked as the Marketing Strategy & Operations Manager at the same company.

Before joining Zip Co, Lauren served as the Integrated Marketing Manager at Afar Media, where they successfully executed integrated marketing programs and collaborated with cross-functional teams. Lauren also gained experience as an International Marketing Planner at Bloomingdale's, where they implemented media strategies, analyzed sales data, and built partnerships.

Lauren began their career as a Marketing Specialist at IMG, where they managed marketing campaigns for various professional sports events. Lauren also worked as a Marketing Communications Intern at Amadeus IT Group and as a Consumer and Market Intelligence Intern at MasterCard.

Overall, Lauren Serrano has demonstrated their expertise in marketing strategy development, campaign execution, partnership building, and data analysis throughout their career.

Lauren Serrano attended Florida International University from 2012 to 2016, where they earned a Bachelor of Business Administration (BBA) degree in Marketing. During their time at FIU, they focused their studies on marketing. In 2014 to 2015, Lauren also studied at London South Bank University, specializing in Marketing/Marketing Management. The specific degree obtained from London South Bank University is not provided.

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