Irina Petkova

Irina Petkova is a Subject Matter Expert at GreenFig. Irina has also worked as a Growth Operations at NexHealth, a CRM Manager at Clever Inc., a Guest Lecturer at GreenFig, and an Advisor at GreenFig.

Irina has partnered with frontline sales management to support hypergrowth via refined sales processes, automation, and reporting. Irina has also initiated and drove strategic projects for the Revenue Operations group. Additionally, Irina has built reporting to support every team at NexHealth, prepared data for Sales Kickoff (SKO) on a monthly basis, and maintained and evolved our sales tech stack to support our growing team.

Irina has also stood up systematized processes for new teams with associated reporting (most recently our Lead Development team). Irina has owned all user support across SMB, Enterprise, Channel, and Sales/Lead Development. Additionally, they created data enrichment automation in Openprise to support our teams’ prospecting efforts and owned Ironclad contract management implementation.