Susan Cassidy

Susan Cassidy is an experienced marketing leader currently serving as the General Manager of Global Marketing & Innovation at ZIWI since May 2022, where driving growth across global markets is a key focus. Prior to this, Susan held various significant roles at Fonterra from September 2016 to May 2022, including GM APAC Marketing Services and Global Foodservice, effectively overseeing best practices in digital experience and leading the B2B foodservice marketing team. Previous experience includes roles at Air New Zealand as Customer Innovation Lead and freelance marketing consultant, as well as a long tenure at Lion in various strategic and innovative capacities. Educational qualifications include a Bachelor of Technology in Food Technology and Innovation from Massey University and a Bachelor's degree in Science from The University of Auckland.