Melanie Hellenga

Melanie Hellenga has a diverse and extensive work experience in the marketing and advertising industry. Melanie currently holds the position of Chief Marketing Officer at ZOA Energy, starting in 2023. Prior to this, they worked at Groupon, where they served as Vice President of Global Brand and Performance Marketing from June 2022 to February 2023, and as Head of Global Brand from February 2020 to June 2022.

Before joining Groupon, Melanie worked at FCB Global, where they held multiple roles, including SVP of Group Management Director from October 2015 to January 2020, SVP of Management Director from October 2013 to September 2015, and VP of Management Director from May 2012 to September 2013. Melanie also gained experience at Beam Global Spirits & Wine as a Marketing Director for Skinnygirl Cocktails from March 2011 to May 2012, and as a Director of Marketing Activation from August 2009 to March 2011.

Melanie's career began at FCB/Marketing Drive in 2003, where they worked as an Account Director until January 2007. Prior to that, they worked as a Senior Account Executive at MARS Advertising from November 2000 to August 2003.

Melanie Hellenga's education history includes a Bachelor of Arts degree in Advertising from Michigan State University. The specific start and end year of their education at this institution are not provided.