Zocdoc
- CRM Marketing Manager
CRM Marketing Manager
Customer Service · New York, United States
Job description
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 15 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc’s most important asset is our people. As a CRM Marketing Manager, you’ll play a meaningful role in building effective campaigns that engage patients, enable a smooth appointment experience, and ultimately drive rebookings. This role will be integral in driving appointment success and patient loyalty via CRM channels. If you’re ready to help us transform healthcare, we want to hear from you!
You’ll enjoy this role if you…
- Have a passion for technology and improving patients’ lives.
- Enjoy using data and analytics.
- Are highly organized, attentive to detail, and great at prioritizing what needs to get done now and what should wait until later.
- Love ideating, executing, and testing new ideas.
- Are action-oriented; you understand that ideas are easy, but implementation is where the magic happens.
- Work well in a fast-paced, dynamic environment and can manage competing priorities.
Your day-to-day includes…
- Owning the end-to-end campaign development process, including list/segment creation, test setup, email development, QA, deployment, and analysis.
- Developing, planning, executing, and optimizing CRM campaigns through rigorous, hypothesis-driven A/B or multivariate testing, using email, SMS, push notifications, and in-app messages to meet business goals.
- Brainstorming new campaign ideas with cross-functional teams like Engineering, Product Marketing, Product, Analytics, Design, and Brand.
- Collaborating with Product Marketing, User Research, Product, Analytics, and Engineering teams to execute lifecycle optimizations, ad-hoc campaigns, and support cross-functional initiatives with little to no supervision.
- Monitoring deliverability and maintaining email health metrics to determine the optimal frequency and form of communications.
You’ll be successful in this role if you have…
- 3-5 years of work experience in a highly analytical CRM role.
- Strong analytical skills (particularly within Excel and Looker) and the ability to leverage data for insights and action.
- Incredible attention to detail.
- Strong written and verbal communication skills.
- The ability to quickly build relationships and influence behavior with other teams across the company.
- The ability to manage multiple projects and priorities at once in an ever-changing environment.
- The ability to push through barriers to get things done with a sense of urgency.
- Experience with SQL, Looker, Braze, and HTML is preferred.
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer-funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- In-office perks including:
- Catered lunch every day along with snacks
- Commuter benefits
- Convenient Soho location
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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