Mohamad Kaadan

Head of Partnerships at Zofeur

Mohamad Kaadan has held several positions in the marketing and partnerships fields. In 2022, they became the Head of Partnerships at Zofeur. Prior to this, they worked at Red Bull from 2016 to 2022, where they held two roles: Trade Marketing Manager and Trade Marketing Executive. In the former role, they were responsible for building a new Trade Marketing strategy for both Red Bull and Distribution Partner, as well as developing a full-year launch marketing strategy and tactics for the new Red Bull Watermelon Edition. In the latter role, they were responsible for growing and protecting On Premise accounts in Beirut and South region, as well as ensuring the correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory. Finally, from 2013 to 2016, they were a Supervisor at Behind the Green Door.

Mohamad Kaadan obtained a Bachelor's degree in Business Administration and Management, General from Université La Sagesse between 2011 and 2014.

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