Elena Zhigalina

Elena Zhigalina has a strong background in brand and communications, with their most recent position as Head of Brand & Communications at zolar since February 2023. Prior to that, they volunteered as a Content and Brand Development at Venturing Women starting in July 2022. Elena also held positions at Jimdo, where they served as Head of Brand Activation from March 2022 to February 2023, and as a Senior Brand Marketing Manager and interim Creative Studio Lead from April 2021 to March 2022. Before that, they worked at trivago as a Brand Marketing Campaign Manager from May 2020 to March 2021, and as a Key Account Manager from April 2017 to November 2018. Elena also held a role at CTC Media, Inc. as a Media Campaigns Lead from April 2012 to March 2017. Their early career includes a role at Vi as a Media Consolidation Project Manager from July 2009 to April 2012, where they handled various responsibilities such as creating consolidated media plans, optimizing media presence, developing price offers, and negotiating with advertisers and agencies.

Elena Zhigalina's education history is as follows:

Elena Zhigalina pursued their Master of Business Administration (MBA) degree from 2020 to 2022 at WHU – Otto Beisheim School of Management. The field of study for this degree is not specified.

In 2022, they participated in the MBA Leadership Program at Columbia Business School.

During the same year, they also studied Business Administration and Management, General at Mohammed Bin Rashid School of Government.

In 2011, Elena Zhigalina attended KTH Royal Institute of Technology for Media Management studies.

Elena obtained their Master's degree in Media Management from Higher School of Economics in 2012. The duration of this program was from 2010 to 2012.

Elena Zhigalina completed their undergraduate studies at Moscow State University of Instrument Engineering and Computer Sciences (MGUPI) from 2005 to 2010, earning a Specialist degree in International Marketing.

In addition to their formal education, Elena Zhigalina has obtained several certifications. Elena completed the "Communication Strategies for a Virtual Age" course from Coursera and the "The Fundamentals of Digital Marketing" course from Google in April 2020. In October 2019, they obtained the certification for "Power BI. Lewel 1.0" from datatraining.io. Elena also acquired the "Google Analytics" certification through Google Ads in April 2020.