Johanna W.

Johanna W. has a diverse work history, starting with their current role as Team Lead CRM & Loyalty at zolar. In this position, they are responsible for strategic lead of the CRM & Loyalty team, as well as managing zolar's referral programs and loyalty programs.

Prior to zolar, Johanna co-founded MAWAYOFLIFE in 2014, where they served as the Editor in Chief. Johanna had various responsibilities, including business development, editorial leadership of the magazine, content creation, social media management, and performance marketing.

Johanna also worked as a CRM Manager at Getsafe from 2020 to 2021. In this role, they focused on mobile growth strategy, performance marketing, mobile app marketing, customer relationship management, marketing automation, and marketing analytics.

Additionally, Johanna has experience as a Marketing & Communication Manager at kuehlhaus - Full Service Digital Agency and UX-DAY from 2016 to 2020. Johanna also gained practical experience as a Redaktionspraktikant at SWR in 2016 and ZDF in 2013.

Johanna W. obtained a Bachelor of Arts degree in German Studies & European Art History from Heidelberg University, where they studied from 2009 to 2016. After that, they pursued a Nanodegree in Data Analyst from Udacity between 2019 and 2020.

In terms of additional certifications, Johanna obtained the following:

- In June 2014, they completed a Medien- und Kommunikationstraining certification from Heidelred SRH Hochschule Heidelberg & Universität Heidelberg.

- In May 2020, they obtained a Google certification in "Grundlagen des Onlinemarketings."

- In June 2020, Johanna obtained a Social Media Marketing Certificate and an E-Mail Marketing Certificate from HubSpot Academy.

- In October 2020, they acquired a Google certification in "Zertifizierung Google Ads Suchmaschinenwerbung" and "Zertifizierung für App-Marketing mit Google Ads."

- Finally, in June 2023, they obtained an Excel: Formeln und Funktionen – Tipps für Eilige certification from LinkedIn.