Manuela Melinescu

Manuela Melinescu has a diverse work experience in various marketing and leadership roles. Manuela is currently serving as the Chief Marketing & Growth Officer at ZoodPay & ZoodMall since August 2021. Prior to this, they worked as a Management Consultant for Digital Transformation & Marketing at MAGRABi from March 2020 to December 2021.

In 2019, Manuela held the position of Chief Marketing Officer at AWOK.com, one of the MENA region's largest e-commerce platforms. Manuela was responsible for managing their marketing strategy and overseeing more than 7 million buying customers.

From 2017 to 2019, Manuela worked at Rocket Internet SE, initially as the Vice President Marketing @ Middle East Internet Group, where they were directly involved with various ventures, including ride-hailing, food ordering, e-commerce, and OTA. Manuela later got promoted from the Head of CRM position. Prior to this, they served as the Head of CRM, Referrals, and Loyalty Program at the same company.

Before joining Rocket Internet SE, Manuela held the position of Head of Marketing and Communications at Vola.ro, an online travel platform, from July 2014 to December 2016. Manuela was responsible for running some of the biggest online travel platforms in CEE.

Manuela's earlier work experience includes working as an Account Director at White Image - Loyalty Solutions from January 2012 to July 2014. Manuela managed marketing campaigns for a portfolio of strategic partners and led a team of accounts managers. Manuela also handled client relationships, coordinated resources, and ensured projects were completed within deadlines and budgets.

In 2008, Manuela co-founded ExpertImob, a real-estate online platform. Manuela successfully managed the company for three years before its exit, overseeing business strategy, marketing operations, and identifying new market opportunities.

Overall, Manuela Melinescu has extensive experience in marketing, digital transformation, and leadership roles across various industries.

Manuela Melinescu completed a Bachelor's Degree in Advertising and Communication at the University of Bucharest from 2004 to 2008, with 4 semesters at Stern-NYU. Manuela then pursued a Master's Degree in Online Marketing at the Academy of Economic Studies from 2011 to 2013. In 2017 and 2018, they attended The Wharton School, where they studied Viral Marketing and Gamification in Marketing, respectively.