Kelly Baxter

Principal Content Designer at Zoopla

Kelly Baxter is a seasoned content designer with extensive experience in leading content design initiatives across various industries. Currently serving as the Principal Content Designer at Zoopla since August 2020, Kelly spearheads the content design discipline for home-buying experiences. Prior roles include Senior Content Designer at Auto Trader UK, where collaboration with UX designers and marketing teams enhanced the car buying experience, and Digital Content Lead at BNZ, focusing on omnichannel content strategies for one of New Zealand’s largest banks. With a background in digital marketing and PR, including positions at Auckland Council and Cubiqdesign Ltd, Kelly combines strong project management and content creation skills, supported by a Bachelor's Degree in Fashion (Marketing and Communications) from Arts University Bournemouth and a Diploma in Professional Marketing from the CIM.

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