Urvashi Dogra is a seasoned professional in the field of Consumer Insights, currently serving as the Consumer Insights Lead at Zouk since October 2024, where the focus is on building the Insights division. Prior to this role, Urvashi held various positions including CTI Manager for Homecare at Unilever from January 2024 to October 2024, and Senior Research Manager at NielsenIQ from February 2023 to January 2024, receiving two “Simply Excellent” Awards for significant contributions to Procter & Gamble and Tata Motors. Earlier experiences include serving as Associate Manager and Senior Research Executive at Dragonfly Consumer Insights, where Urvashi developed new business opportunities and honed research skills. The career began at Nielsen as a Research Executive, focusing on operational skills in telecommunications. Urvashi holds a Bachelor of Business Administration in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a Post Graduation in Marketing Research from Northpoint Centre of Learning.
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