Pete Mehr

Pete Mehr, Ph.D., is a Principal at ZS Associates, leading the Customer Centric Marketing (CCM) practice since December 2013, where expertise in customer insights drives personalized marketing strategies that enhance customer engagement and sales growth. Previously, at Merkle from April 2006 to September 2013, Pete served as Chief Strategy Officer for the Healthcare division, focusing on marketing initiatives and strategic market research, as well as VP overseeing significant work with P&G. Early career experience includes a VP role at Health Products Research, Inc., managing sales and product development, and a District Manager position at AT&T, where responsibilities included retention and acquisition marketing. Pete holds a Ph.D. in Economics/Econometrics from Rutgers University and a BS in Economics from Bloomsburg University of Pennsylvania.