Melanie Salvatierra

Melanie Salvatierra is an experienced marketing professional currently serving as the VP Brand & Creative at Zscaler since December 2023. Previously, Melanie held the position of VP Brand and Creative at Twilio, where leadership encompassed brand, creative, social, and customer marketing teams. At Genesys, as VP of Brand & Audience Marketing, responsibilities included brand evolution and cohesive brand experiences. Prior roles include Senior Director of Brand Marketing at Arm, where a comprehensive rebrand was executed, and Director of Americas Marketing at Criteo. Earlier in Melanie's career, roles at Skype, Eye-Fi, eBay, and UBS contributed to a diverse background in brand strategy, marketing communications, and account management. Melanie's educational qualifications include studies at UC Santa Barbara and various leadership and marketing courses.