Samira Navas Luces

Samira Navas, M.S., is a skilled media professional with experience in various roles across reputable organizations. Currently serving as a Media Associate at Zubi since May 2023, Samira focuses on tracking budgets and media performance for tier-2 campaigns and collaborates with media buyers to resolve discrepancies. Prior to this role, Samira worked at NBCUniversal as a Jr. Media Planning Specialist, where responsibilities included ensuring effective campaign planning and media trafficking for notable entertainment campaigns. Earlier experiences include a Digital Media Specialist position at Miami Waterkeeper, creating organic social media content, as well as internships at the University of Miami and Univision Communications Inc., where foundational skills in broadcast media were developed. Samira holds a Master of Science in Media Management from the University of Miami and a Bachelor of Science in Digital Communication with a minor in Marketing from Florida International University.