Desiree Kaniut is an experienced digital marketing professional currently serving as a Senior Digital Marketing Expert and Team Lead at Zühlke Group since December 2015. In this role, Desiree is responsible for the strategic implementation of online marketing channels aimed at generating leads and enhancing brand awareness. Prior to Zühlke, Desiree worked as an Online Marketing Manager at proseed GmbH, providing online marketing support for B2C and B2B clients, focusing on search engine optimization and campaign management. Desiree began a career in digital marketing with a Master Thesis on conversion optimization while at Interactive Media CCSP GmbH. Academically, Desiree holds a Master of Engineering in Information Science & Engineering from Darmstadt University of Applied Sciences and has also studied at Université de Bourgogne.
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