Cristiano Mendes

Cristiano Mendes has a diverse and extensive work experience in the technology and e-commerce industries. Cristiano is currently serving as the Chief Executive Officer at Reweb, where they are responsible for catalyzing the company's growth trajectory into the future. Prior to Reweb, Cristiano co-founded Zapee, an e-commerce platform integrated with WhatsApp, and successfully led a pre-seed fundraising round. Before that, they held the position of VP & Managing Director, Latin America at Wix.com, where they spearheaded the expansion of the local team and mentored a dynamic sales force, resulting in increased team productivity. Cristiano also served as the Chief Product Officer at Loja Integrada, where they led the product strategy and scaled high-performing cross-functional teams. In addition, they held leadership positions at Google, Shopify, GoDaddy, KingHost, BlackBerry, and Dell, where they played key roles in strategic partnerships, business planning, brand transformation, and market expansion. Throughout their career, Cristiano has consistently demonstrated strong leadership skills and a track record of driving revenue growth and market presence.

Cristiano Mendes has a comprehensive education history that spans several prestigious institutions and programs. In 2000, they attended Faculdade AIEC, where they pursued a Bachelor of Arts degree in Business Administration. From 2017 to 2017, Cristiano furthered their education in executive education programs. Cristiano attended Duke University's Fuqua School of Business, where they focused on Business Metrics for Data-Driven Companies. Additionally, at IE Business School, Cristiano studied Market Research and Consumer Behavior. In 2018, they enrolled at the University of Virginia's Darden School of Business to deepen their knowledge of Design Thinking for Innovation. Cristiano continued their executive education at Kellogg, focusing on Strategic Change Management in 2020. Lastly, in 2019, they attended Harvard Business School Executive Education to enhance their understanding of Leadership Communication.