Roland Siegenthaler

Roland Siegenthaler currently serves as Group Product Manager for Vertretungen & Backwaren and previously held the role of Product Manager for Chips at Zweifel Pomy-Chips AG since November 2016. Prior to this, Roland was the Head of Marketing & Product Management at Aryzta Bakeries Schweiz from November 2015 to October 2016, and worked as Product Manager for Backwaren at HIESTAND SCHWEIZ AG from November 2011 to October 2015. In terms of education, Roland is pursuing a Master of Advanced Studies in Marketing Excellence at HWZ University of Applied Sciences in Business Administration Zurich, with expected completion in November 2024, and has undertaken several advanced studies in marketing and product management at the same institution, including a CAS in Brand Leadership and a CAS in Business Creation & Marketing Strategy. Additionally, Roland earned a Certificate of Advanced Studies in Product Management from HWZ in 2018 and completed studies at SAWI Academy between 2007 and 2008.