Ritika Pahuja is a Marketing Manager at Zynga since April 2023, bringing extensive experience in product marketing from previous roles at Kwalee and Springer Nature Group. At Kwalee, Ritika managed the complete life cycle of games, collaborated with various teams for creative development, and performed data analysis to enhance revenue and profitability across 25 games. Earlier, at Springer Nature Group, Ritika focused on marketing strategies, analytics reporting, and social media campaigns, contributing to the promotion of new products and company visibility. Ritika's career began at Artistize.com as a Business Development Executive, where responsibilities included financial modeling, content creation, and strategic marketing initiatives. Ritika holds a Bachelor's degree in Business/Commerce from Savitribai Phule Pune University.
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