Baraja Appoints Former Intel and Google Exec to Board of Directors

George PaulPeople on the Move
Federico Collarte (left), Craig Barratt (center), Cibby Pulikkaseril (right)

Craig Barratt (center) with Baraja's co-founders Federico Collarte (left) and Cibby Pulikkaseril (right). Image credit: Baraja.

Breakthrough LiDAR startup Baraja has named Craig Barratt to its Board of Directors, accoridng to a company press release.

Barratt, a tech industry veteran who helped make Wi-Fi and internet connectivity more accessible and ubiquitous across the world, will help guide the Australian tech venture as it expands commercial partnerships and deployments globally.

“Over the past 20 years, Craig has been at the forefront of, and a major contributor to, some of the biggest leaps forward in wireless and networking technologies,” Baraja Co-founder and CEO Federico Collarte. “He is joining the Baraja board at a key moment in our journey, as the automotive industry looks for better LiDAR technology such as our breakthrough Spectrum-Scan™ products. We’re extremely excited to have Craig join the team and help advise us on the next stage in our journey.”

From 2013 to 2017 he served in various executive positions at Google, where he managed several initiatives including Google Fiber. He was also the man in charge of growth at Atheros while it underwent an IPO in 2004 and acquisition by Qualcomm in 2011. Barratt also oversaw Barefoot Networks through to acquisition by Intel in 2019.

“Baraja is the rare type of company that’s managed to create a simple solution to a complex problem,” Barratt commented. “They have solved many of the fundamental problems other LiDAR companies have spent years trying to overcome, which makes their technology a better fit for autonomous vehicles in all settings. I’m looking forward to seeing what we can achieve together.”

Backed by Sequoia China, Blackbird Ventures, and Main Sequence Ventures’ CSIRO Innovation Fund, Baraja has over 100 employees and has offices in Sydney, San Francisco, Europe and Shanghai. The company recently signed a partnership with the intelligent mobility division of Taiwan’s Industrial Technology Research Institute (ITRI) to develop autonomous vehicle technologies for logistics and delivery use cases.

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